From “Rocks of Ruck” (June 1962. Betty and Veronica Spectacular, Issue #16)
We’ve seen Archie as the P.I. and Betty as the client, but wouldn’t it be more interesting if the roles were swapped..? Just look at Betty’s track record in the last 40+ years: editor of the Blue and Gold, good student, great athlete, brilliant mechanic, serious and reliable… what would a woman like her do in the ’50s?
Part Lois Lane, part Honey West, Betty fought hard to get a job at the Riverdale Gazette and be taken seriously as an investigative journalist, only to end up frustrated by the compromissions inherent to a local newspaper. Valuing her integrity and independance more than a steady paycheck, she opened up her own P.I. agency. Now she decides who she works for, and nothing will stop her once she’s taken up a job.
And Archie? What has he done to need a P.I.? Ask him, and he’ll tell you he doesn’t know. He’s just this average guy working at the hardware store, but lately he’s got this feeling somebody’s after him. Strangers asking about him, tailing him, watching over his house. He’s tried to catch these guys, but to no avail. Fortunately, he’s got this high school friend who’s now a P.I…
From Undercover Archie, the blog that all Archie lovers should follow : Archie Comics #43 - Jan. 1950, artwork by Bill Vigoda.
"The Peacemaker" (November 1959. Archie’s Girls Betty and Veronica, Issue #47)